The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, then illustrates these coaching strategies with over 1,000 examples of penetrating questions. Covering the gamut from basic techniques like options and actions to advanced concepts such as challenge and reframing, Coaching Questions is a book that will find a home on any coach’s short list of handy references.
Coaching Questions: A Coach’s Guide to Powerful Asking Skills includes:
1. Dozens of asking tools, models, and strategies 2. The top ten asking mistakes coaches make, and how to correct each one 3. Nearly 1200 examples of powerful questions from real coaching situations 4. Destiny discovery tools organized in a four-part life-purpose model 5. Overviews of 15 popular coaching niches, with a tool and examples for each 6. A self-study schedule of training exercises to help you become a “Master of Asking”
The book includes comprehensive sections on the following topics:
- Starting a practice and the client relationship
- The foundational listening and asking skills (including conversational models)
- Life Coaching and destiny discovery tools
- Advanced coaching tools
- Short overviews of popular coaching niches with a tool for each
An in-depth table of contents and a topical index help you find what you are looking for quickly. You’ll find Coaching questions to be an in-dispensable aid to coaches in training, beginning coaches and seasoned professionals alike.
List Price: $ 14.99
Price: [wpramaprice asin="0979416361"]
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.
Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a “whole product model.” Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.
Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.
List Price: $ 14.99
Price: [wpramaprice asin="B000FC119W"]
More Products
Sorry, the comment form is closed at this time.