All eyes are on China. Home to a quarter of the world’s population, China’s rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity-and risk-for today’s multinationals.
Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China. Featuring eight articles, each written by experts in Chinese business and culture, HBR on Doing Business in China explores issues including:
-The possibilities and pitfalls multinationals face in the newly opened Chinese domestic market
-The unique cultural and social factors that govern the buying preferences of Chinese consumers
-The deep-seated cultural traditions Westerners must understand to negotiate successfully with the Chinese
-The emergence of Chinese brands as powerful rivals in the global market
-Strategies for entering and winning in China as competition- both local and global-heats up
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