The Social Animal: The Hidden Sources of Love, Character, and Achievement

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal.
 
Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.

The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

From the Hardcover edition.A Letter from Author David Brooks

© Josh Haner, The New York Times

Several years ago I did some reporting on why so many kids drop out of high school, despite all rational incentives. That took me quickly to studies of early childhood and research on brain formation. Once I started poking around that realm, I found that people who study the mind are giving us an entirely new perspective on who we are and what it takes to flourish.

We’re used to a certain story of success, one that emphasizes getting good grades, getting the right job skills and making the right decisions. But these scientists were peering into the innermost mind and shedding light on the process one level down, in the realm of emotions, intuitions, perceptions, genetic dispositions and unconscious longings.

I’ve spent several years with their work now, and it’s changed my perspective on everything. In this book, I try to take their various findings and weave them together into one story.

This is not a science book. I don’t answer how the brain does things. I try to answer what it all means. I try to explain how these findings about the deepest recesses of our minds should change the way we see ourselves, raise our kids, conduct business, teach, manage our relationships and practice politics. This story is based on scientific research, but it is really about emotion, character, virtue and love. We’re not rational animals, or laboring animals; we’re social animals. We emerge out of relationships and live to bond with each other and connect to larger ideas.

List Price: $ 27.00

Price: [wpramaprice asin="B004IK8PFK"]

• ISBN13: 9781401924683
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

If you’ve ever wondered how and why people become robotically enslaved by advertising, religion, sexual fantasy, and cults, wonder no more. It’s all because of “mind viruses,” or “memes,” and those who understand how to plant them into other’s minds. This is the first truly accessible book about memes and how they make the world go ’round.

Of course, like all good memes, the ideas in Brodie’s book are double-edged swords. They can vaccinate against the effects of cognitive viruses, but could also be used by those seeking power to gain it even more effectively. If you don’t want to be left behind in the coevolutionary arms race between infection and protection, read about memes.

List Price: $ 24.95

Price: [wpramaprice asin="1401924689"]

More Products