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ISBN13: 9780071364157 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed A brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how … >>
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
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May 112011
The most evocative and representative symbol of the 1960s is its youth counterculture. Yet as we learn in Thomas Frank’s fascinating and revealing new study, the youthful revolutionaries were joined–and even anticipated by–such unlikely allies as the advertising industry and the men’s clothing business. In both areas, each an important pillar of fifties conservatism, the utopian, complacent surface of postwar consumerism was smashed by a new breed of businessmen who openly addressed public distrust of their industries, who recognized the absurdity of consumer society, who made war on conformity, and who, by the decade’s end, had settled on youth rebellion and counterculture as the symbol of choice for their new marketing vision.
In the fifties, Madison Avenue had deluged the country with images of clear-eyed junior executives in fedoras, happy housewives baking perfect cakes, and idealized families in gloriously tailfinned American cars. But during the “creative revolution” of the sixties, Frank shows how the ad industry turned savagely on the very icons it had created, debunking the Detroit automobile in the Dodge Rebellion, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Meanwhile the menswear industry, erstwhile maker of staid, unchanging garments, began ridiculing its own traditions as remnants of intolerable conformity and discovered youth insurgency as an ideal symbol for the colorful fashions it hoped to introduce. Thus, the strategy of co-opting dissident style that is so commonplace in today’s hip, commercial culture emerged. Continue reading »
 Business & Professional Ethics for Directors, Executives & AccountantsBUSINESS & PROFESSIONAL ETHICS FOR DIRECTORS, EXECUTIVES & ACCOUNTANTS, 5E, delivers an insider’s look at actual companies in the face of a wide range of ethical dilemmas. Providing real-world examples of ethical issues in the workplace, this accounting text gives you insight into the development of sound patterns of behavior on the part of directors, … >> |
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 Marketing ManagementThis book reflects the dynamic environment inhabited by today’s marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager’s job; … >> |
 Network Your Computers & Devices Step by Step (Step By Step (Microsoft))Teach yourself how to use the networking features in Windows 7 to connect your home computers, even if they use different operating systems. With Step by Step, you set the pace — building and practicing the skills you need, just when you need them! |
 No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the ProcessISBN13: 9780374222888 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
 Essentials of Accounting for Governmental and Not-for-Profit OrganizationsCopley’s Essentials of Accounting for Governmental and Not-for-Profit Organizations, 9e is best suited for those professors whose objective is to provide more concise coverage than what is available in larger texts. There is more comprehensive coverage of accounting for governmental and not-for-profit organizations than what is available in an advanced text but concise enough to … >> |
 Computer Accounting with QuickBooks Pro 2010Computer Accounting with QuickBooks Pro 2010 will take students to the next level as they learn the most up-to-date and most in demand software on the market. This market leading textbook walks the student through the process of setting up a company in QuickBooks in a step-by-step manner, allowing the student to learn QB without … >> |
 Tested Advertising Methods (Prentice Hall Business Classics)ISBN13: 9780130957016 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now … >> |
 The Big Necessity: The Unmentionable World of Human Waste and Why It Matters“One smart book . . . delving deep into the history and implications of a daily act that dare not speak its name.” —Newsweek Acclaimed as “extraordinary” (The New York Times) and “a classic” (Los Angeles Times), The Big Necessity is on its way to removing the taboo on bodily waste—something common to all and … >> |
 International Financial Management (Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate)International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. The emphasis on the basics will allow students to be left with a framework for analysis that will serve them well when they need to apply this material in their careers in the years ahead. … >> |
 Essentials of the U.S. Health Care System, Second EditionCovering the basic structures and operations of the U.S. health system, Essentials of the U.S. Health Care System is a clear and concise distillation of the important topics covered in Delivering Health Care in America by the same authors. Ideal for courses in health policy, allied health, health administration and more, this comprehensive revision clarifies … >> |
 Learning iPhone Programming: From Xcode to App StoreISBN13: 9780596806439 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
 Duct Tape Marketing: The World’s Most Practical Small Business Marketing GuideISBN13: 9781595551313 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step … >> |
Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money
In late January, 2009, Robert Kiyosaki launched CONSPIRACY OF THE RICH – a free online book which was written in serial basis to help people understand how the current recession came about, and what they need to learn on how to survive through the coming rough years.
An unprecedented publishing event for Kiyosaki and The Rich Dad Company, CONSPIRACY OF THE RICH is an interactive, “Wiki-style” project in which Kiyosaki has invited feedback, commentary, and questions from readers across the globe.
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