“Jeff Thull’s Prime process plays a key role in helping companies and their customers cross the chasm. It has built into its core the high-integrity communications and depth of commitment necessary to ensure customers succeed with game-changing initiatives.”
–Geoffrey A. Moore, author of Crossing the Chasm and Living on the Fault Line

“There’s a powerful message in this book for senior executives: If your margins are eroding and your organization is trapped in the conventional sales paradigm, Mastering the Complex Sale has the road map and Jeff Thull is an excellent guide. He has captured the essence of selling in today’s turbulent times. A must-read for your entire organization.”
–Mario Concha, President, Georgia-Pacific Resins, Inc. Continue reading »

  • ISBN13: 9780201703399
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Stop Stealing Sheep, Second Edition is a unique, entertaining, and educational tour through the most basic unit of written communication: type. World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen’s terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication. Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work. A perennial bestseller since the first edition was published in 1993, Stop Stealing Sheep will draw you in with its beautiful design and layout, which makes liberal use of more than 200 illustrations and photographs.

Continue reading »

The End of Fashion: How Marketing Changed the Clothing Business Forever

The End of Fashion: How Marketing Changed the Clothing Business Forever

ISBN13: 9780060958206 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed The time when “fashion” was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their … >>

Full Story
Beginning iOS 4 Application Development

Beginning iOS 4 Application Development

ISBN13: 9780470918029 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed The ideal starting point for creating apps using iOS 4

Full Story
Save Your Job, Save Our Country: Why Nafta Must Be Stopped--Now!

Save Your Job, Save Our Country: Why Nafta Must Be Stopped–Now!

Presidential candidate Ross Perot wrote this book to lay out the arguments against NAFTA (North American Free Trade Agreement). The following is from the back cover of the book: “Supposedly, American and Mexican workers have virtually the same rights. In reality, they do not. -American workers have minimum wage structures that can provide a basic … >>

Full Story
Mechanics of Materials

Mechanics of Materials

Now in 4-color format with more illustrations than ever before, the Seventh Edition of Mechanics of Materials continues its tradition as one of the leading texts on the market. With its hallmark clarity and accuracy, this text develops student understanding along with analytical and problem-solving skills. The main topics include analysis and design of structural … >>

Full Story
Network Security: Private Communication in a Public World (2nd Edition)

Network Security: Private Communication in a Public World (2nd Edition)

Authors with credentials from some of the top software and hardware companies explain the latest advances in computer network security protocol. For security managers, programmers, and graduate or advanced undergraduate students.

Full Story
The Shut Up and Shoot Documentary Guide: A Down & Dirty DV Production

The Shut Up and Shoot Documentary Guide: A Down & Dirty DV Production

ISBN13: 9780240809359 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed So you want to make a documentary, but think you don’t have a lot of time, money, or experience? It’s time to get … >>

Full Story
Biomechanics of Sport and Exercise

Biomechanics of Sport and Exercise

Biomechanics of Sport and Exercise launches a new genre of text; it’s less complicated and much more practical. This book starts by showing students the practical applications of mechanics and concludes with an entire section on applied qualitative analysis to improve understanding of technique, training, and injury development. Splendid visual elements combine with clear, concise … >>

Full Story
Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism

Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism

A rising young star in the field of economics attacks the free-trade orthodoxy of The World Is Flat head-on—a crisp, contrarian history of global capitalism. One economist has called Ha-Joon Chang “the most exciting thinker our profession has turned out in the past fifteen years.” With Bad Samaritans, this provocative scholar bursts into the debate on … >>

Full Story
Blood, Iron and Gold: How the Railways Transformed the World

Blood, Iron and Gold: How the Railways Transformed the World

This is a Christmas hardback with tremendous sales potential. “Blood, Iron and Gold” tells the dramatic story of the people and events that shaped the world’s railways, stimulating economic growth and social change on an unprecedented scale. The opening of the Liverpool and Manchester Railway in 1830 marked the beginning of a revolution in transportation. … >>

Full Story
Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID

Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID

RFID, which stands for Radio Frequency IDentification, is a technology that uses computer chips smaller than a grain of sand to track items from a distance. And as this mind-blowing book explains, plans and efforts are being made now by global corporations and the U.S government to turn this advanced technology, these spychips, into a … >>

Full Story
International Economics Reviews

International Economics Reviews

Written from a European perspective, this text offers coverage of all the key elements of international economics: trade, money, and finance. A firm emphasis is placed on ensuring that students understand how the theory relates to real world examples, providing undergraduate students with everything they need to understand this course. Empirical and Political detail is … >>

Full Story
Automotive Computer Codes (Spanish) (Haynes Manuals)

Automotive Computer Codes (Spanish) (Haynes Manuals)

ISBN13: 9781563922244 Condition: USED – Very Good Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Total Car Care is the most complete, step-by-step automotive repair manual you’ll ever use. All repair procedures are supported by detailed specifications, exploded views, … >>

Full Story
© 2011 Professional & Technical Books Stores Suffusion WordPress theme by Sayontan Sinha