Strategic Database Marketing is the only resource to explain database marketing from the customer’s point of view, instead of the seller’s. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.

  • ISBN13: 9781593272159
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The Great Unraveling: Losing Our Way in the New Century (Updated and Expanded) Reviews

The Great Unraveling: Losing Our Way in the New Century (Updated and Expanded) Reviews

ISBN13: 9780393326055 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed A galvanizing new work from America’s leading economic critic—a book that will set the terms of the political debate for years to come.

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Asia Rising: Why America Will Prosper as Asia's Economies Boom

Asia Rising: Why America Will Prosper as Asia’s Economies Boom

Rohwer contends that rather than posing a threat to American business, the revitalization of Asia’s economic strength opens tremendous new markets and vast financial and business opportunities for forward-thinking companies–all this despite Asia’s traditional role as a source of cheap labor.

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Lehninger Principles of Biochemistry, Third Edition

Lehninger Principles of Biochemistry, Third Edition

The third edition of this classic introduction to the fundamentals of biochemistry remains faithful to the vision of its predecessors, while embracing the tremendous advances made in biochemical research since the previous edition. As always, the book presents the fundamentals of biochemistry through selected topics, emphasizing the most recent developments and applications without abandoning the … >>

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Solution Selling: Creating Buyers in Difficult Selling Markets

Solution Selling: Creating Buyers in Difficult Selling Markets

ISBN13: 9780786303151 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed “Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in … >>

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Adam Smith in Beijing: Lineages of the 21st Century

Adam Smith in Beijing: Lineages of the 21st Century

ISBN13: 9781844672981 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Acclaimed exploration of China’s emergence as the most dynamic center of current economic expansion.

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MCSE Guide to Networking Essentials

MCSE Guide to Networking Essentials

This title is part of our networking series and not only prepares users for Certification but provides skills they will need in the workforce.

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Tea: Addiction,Exploitation and Empire

Tea: Addiction,Exploitation and Empire

The British were slow to take to tea, lagging behind the Portuguese and Dutch, and even the French. When they finally took it to their hearts, however, it became a national obsession. They covered their kingdom with tea gardens and tea shops. The taxation of tea led to massive smuggling, and the loss of their … >>

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Welder's Handbook, RevisedHP1513: A Guide to Plasma Cutting, Oxyacetylene, ARC, MIG and TIG Welding

Welder’s Handbook, RevisedHP1513: A Guide to Plasma Cutting, Oxyacetylene, ARC, MIG and TIG Welding

ISBN13: 9781557885135 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed A newly-updated, state-of-the-art guide to MIG and TIG arc welding technology.

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The German Classics of the Nineteenth and Twentieth Centuries, Volume 03Masterpieces of German Literature Translated into English. in Twenty Volumes

The German Classics of the Nineteenth and Twentieth Centuries, Volume 03Masterpieces of German Literature Translated into English. in Twenty Volumes

This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

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Global Studies: Africa Reviews

Global Studies: Africa Reviews

ISBN13: 9780073527765 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Global Studies is a unique series designed to provide comprehensive background information and selected world press articles on the regions and countries of … >>

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MCTS Self-Paced Training Kit (Exam 70-642): Configuring Windows Server 2008 Network Infrastructure (PRO-Certification) (PRO-Certification)

MCTS Self-Paced Training Kit (Exam 70-642): Configuring Windows Server 2008 Network Infrastructure (PRO-Certification) (PRO-Certification)

ISBN13: 9780735625129 Condition: USED – Very Good Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Announcing an all-new Self-Paced Training Kit designed to help maximize your performance on 70-642, the required exam for the new Microsoft® Certified Technology Specialist … >>

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Thunderstruck

Thunderstruck

A true story of love, murder, and the end of the world’s “great hush” In Thunderstruck, Erik Larson tells the interwoven stories of two men—Hawley Crippen, a very unlikely murderer, and Guglielmo Marconi, the obsessive creator of a seemingly supernatural means of communication—whose lives intersect during one of the greatest criminal chases of all time.

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